HOW TO GROW SOCIAL MEDIA FOLLOWERS: 101
We all know social media has become a crucial tool for businesses and individuals to connect with their audience, build their brand, and increase their reach. However, growing social media followers and increasing engagement can be a challenge, especially for those who are just starting out. In this article, we will discuss some effective strategies on how to grow social media followers, social media marketing and increase engagement on different social platforms. These are some of the same strategies, social media marketing strategy that we share at The INCubator Networking & Marketing Mastermind Group for growing social media platforms.
So let’s start here with creating high-quality content
- The first step to growing your social media following is to create high-quality content that resonates with your audience this is one of the social media marketing best practices. This means creating content that is visually appealing, informative, and valuable to your followers. As Seth Godin, a marketing expert, says, “Content marketing is the only marketing left.” You can use different formats such as images, videos, and text to create content that your followers will love and share.
- Consistency is key when it comes to social media. You should post frequently and on a regular schedule. The INCubatot Networking & Marketing Mastermind Group, we have gathered ALL the best posting times for dozens of social platforms. THE KEY is not to overpost 1-2 per day M-Sat is perfect. This will help you stay top of mind with your followers and increase your visibility. Gary Vaynerchuk, a social media expert, says, “The best marketing strategy ever is to care.” Caring about your audience means showing up consistently and providing value with your content.
Engage with your audience
- Engagement is critical to growing your social media following. You should respond to comments, answer questions, and start conversations with your audience. This will help you build relationships with your target audience for social media platforms, your followers and increase their loyalty to your brand.
PRO HACK #1: Comment and tag people who “LIKED” a post but did not leave a comment. Publicly thank them and refer to something positive and personal. This will drive back to their feed and increase views and engagement.
PRO HACK #2: ONLY focus on one or two platforms simultaneously. Growth is TIME-CONSUMING, and the fastest way to fail at anything is to take on more than you can handle. Start with the Platform that best fits your avatar. If you have not built an Avatar yet, take our avatar class today.
Use Hashtags & Social Media Advertising
Hashtags are a great way to increase the visibility of your content and attract new followers. You can use popular hashtags related to your industry, as well as create your own branded hashtags. Social media advertising is also a powerful tool for growing your following. You can use social media platforms’ advertising features to target your ideal audience and attract new followers. Here are three definitions that will help you when creating or using hashtags. At The INCubator Networking & Marketing Mastermind Groups,
Our Assistant Director of Marketing Xiang “Z” Jensen is literally the Hashtag Queen and completely crushes these.
Branded hashtags are unique hashtags that are created specifically for your brand or business. By using a branded hashtag, you can make it easier for your followers to find and share your content. Branded hashtags can also help you to create a sense of community and encourage user-generated content. You can promote your branded hashtag in your social media profiles, in your posts, and in your marketing campaigns.
Trending hashtags are hashtags that are currently popular on social media. By using trending hashtags in your posts, you can increase your visibility and attract new followers. You can find trending hashtags by checking the “trending topics” section of different social media platforms or using tools such as Hashtagify, Trendsmap, or RiteTag.
Niche-specific hashtags are related to your industry, niche, or target audience. By using niche-specific hashtags, you can attract a more targeted and engaged audience. Niche-specific hashtags can help you to establish yourself as an expert in your field and to reach people who are interested in the topics you share. You can find niche-specific hashtags by doing research on your industry, following influencers in your niche, or using social media analytics tools.
Collaborate With Other Brands & Influencers
Easier said than done, so build your brand so that people “feel honored and special” to collaborate with YOU! SO now we get it, of course collaborating with other brands and influencers is an effective way to grow your social media following. You can partner with other brands and influencers in your industry to create content and cross-promote each other. This will help you reach a wider audience and increase your visibility.
At The INCubator Networking & Marketing Mastermind Groups we not only encourage this between members but we help facilitate it.
Social Platforms Choices
Different social platforms require different strategies to grow your followers and increase engagement. Here are some tips on how to grow your followers on different social platforms:
- Facebook: Post engaging content, use Facebook groups, and leverage Facebook ads.
- Instagram: Use high-quality visuals, use hashtags, and collaborate with influencers.
- Twitter: Tweet frequently, use hashtags, and engage with your audience.
- LinkedIn: Post informative content, participate in LinkedIn groups, and use LinkedIn ads.
Growing your social media followers and increasing engagement require time, effort, and a solid strategy. By creating high-quality content, being consistent, engaging with your audience, using hashtags and social media advertising, and collaborating with other brands and influencers, you can grow your following and increase your reach.
As Gary Vaynerchuk says, “The only way to win at social media is to actually be social.” So be social, provide value, and your social media following will grow.